Dalila.
A person connected to love, with a life all fortified in do well. Generous, it is not interested in material goods, but to the happiness of the other. The “brigadeiro” is the symbol of his personality. Who doesn't like a “brigadeiro” made with love?
Moodboard
It is always necessary to obtain as much information as possible in a visual identity project. I managed to collect some guidelines, through conversations with a person who is always with Dalila. I was unable to talk to this sweet lady for some reasons. I confess that this was a challenge, but it worked in the end!
Among several Dalila's legal points, some can be highlighted, to be explored visually.
Generosity - This came from Dalila's own personality. A woman who makes all efforts for who needs. Generous, takes care of anyone in the same way, loving and understanding personal history.
Love - To be generous there needs to be love, she loves life and this is strongly reflected in the quality of her brigadeiros.
Family - Your customers / friends become customers / family. An excellent proximity that brings the client to meetings and fun events in Dalila's own home.
A moodboard translated into love, emotion and joy.
Joy Request .... I was able to insert in her identity, something she had me. During a quick conversation he told me that he would like bright colors. This directly refere happiness.
